Indivisible had a big mission, help people understand the way government helps them in their everyday lives. Working as the lead designer on both their branding and website I was part of the team that helped them launch their new organization. First leading them through a discovery process and in person strategy sessions I helped set the framework for their organization. How they talked about themselves, who they talked to, and how they looked.
I created a logo and established a brand that spoke to the fabric of America and the unity they hoped to create. This brand was translated to their website. The homepage center piece grabs your attention and sets the cheeky tone of the organization. “The Tread” is home to the blog like content that tells the story of the way government helps you in ways you never realized.